How To Implement Your Designs With Viral Globality

Here are some succinct directions from freely shared online sources- Some ‘How-To’s’ that well help enable you to network your way to viral status!

 

What is an Elevator Pitch?

This is the 30-60 second business description of what you do and why someone should work with you.

It’s called an “Elevator Pitch” because it describes the challenge: “How would you explain your business and make a sale if fate placed you in an elevator with your dream prospect and you only had the time it takes to get from the top of the building to the
bottom?”

 

Who are you?

What are you seeking?

After you’ve explained to your new networking contact who you are, it’s important to communicate what you’re seeking.

What can you offer?

It’s not enough to be looking for a job, client, etc. You have to offer something of value in return. This is often called your unique selling proposition (USP).

Request action

Sure, you said what you’re seeking, but you should be explicit with your networking contact about the next step in this new relationship.

K.I.S.S.

Keep it simple and short. Your elevator pitch should be no longer than 60 seconds. After all, (1) you don’t want to bore the other individual and (2) you want to hear his/her story, too! Networking is a two-way, mutually beneficial relationship.

Why Is Having an Elevator Pitch So Important?

You only have 30-60 seconds to make a powerful first impression. The attention span of the average person is just 30 seconds before their mind starts wandering. The other reason is people have less time today. You need to grab them quickly or lose them forever.

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Essential Elements of a Powerful Elevator Pitch

• Concise. Your pitch should take no longer than 30-60 seconds.
• Clear. Use language that everyone understands. Don’t use fancy words thinking it will make you sound smarter. Your listener won’t understand you and you’ll have lost your opportunity to hook them.
• Powerful. Use words that are powerful and strong. Deliver the “Sis-Boom-Bang” to grab their attention!
• Visual. Use words that create a visual image in your listeners mind. This will make your message memorable.
• Tell a Story. A short story, that is. A good story is essentially this: someone with a problem either finds a solution or faces tragedy. Either type of story can be used to illuminate what you do.
• Targeted. A great elevator pitch is aimed for a specific audience. If you have target audiences that are vastly different, you might want to have a unique pitch for each.
• Goal Oriented. A kick-ass elevator pitch is designed with a specific outcome in mind. What is your desired outcome? You may have different pitches depending on different objectives. For instance do you want to: make a sale, gain a prospect, enlist support for an idea, or earn a referral.
• Has a Hook. This is the element that literally snags your listener’s interest and makes them want to know more.  This is the phrase or words that strike a chord in your listener.

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How to Craft Your Killer Elevator Pitch

• Write down what you do. Write it several different ways. Try writing it at least 10-20 different ways. Don’t edit yourself at all. You will edit later. This first step is for generating ideas. Don’t hold back. Ideas can be goofy, serious, wild, funny, or conservative. It doesn’t matter. The goal is to get at many ideas as possible down on paper.
• Write a very short story that illustrates what you do for people. If necessary, the story can be long. You will boil it down later. Paint a picture with words.
• Write down your objective or goal. Do you want to make a sale, gain a prospect, enlist support for an idea, earn a referral, or something else?
• Write 10-20 action statements. This is a statement or question designed to spur the action associated with your goal.
• Record yourself. You can use Jott if you don’t have a recording device. Jott is a free phone based service that translates your messages into text as well as providing an online link to the original audio.
• Let it sit. Come back to what you’ve written with fresh eyes and ears the next day or later on in the same day.
• Highlight the good stuff. Listen and read through what you’ve recorded and written. Then either highlight or circle the phrases that hook you with clear, powerful, and visual words. Obviously not all the words will fall into these categories. You still need connector words, but you want them to be as few as possible.
• Put the best pieces together. Again you’ll want to write down several versions of this much tighter pitch. Tell us what you do and why people should want to do business with you. Include elements from your story if you can fit it in.
• Record these new ones.
• Do a final edit cutting as many unnecessary words as possible. Rearrange words and phrases until it sounds just right. Again, the goal is 30-60 seconds maximum.
• Dress Rehearsal. Run it by as many people as you can get to listen to you. Get feedback from colleagues, clients you trust, friends and family.
• Done for now. Take your final elevator pitch and write it down. Memorize and practice it until it just slides off your tongue naturally.
• Continue to improve. Over time, always be on the listen for phrases that you think could make your elevator pitch more clear and impactful. And then test it out. Every once in a while you will probably benefit by starting from scratch because things always change: you, your business, your goals, and your clients’ needs.

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What your “Elevator Pitch” must contain:

• A “hook”
  Open your pitch by getting the Investor’s attention with a “hook.” A statement or question that piques their interest to want to hear more.
• About 150-225 words
  Your pitch should go no longer than 60 seconds.
• Passion
  Investors expect energy and dedication from entrepreneurs.
• A request
  At the end of your pitch, you must ask for something. Do you want their business card, to schedule a full presentation, to ask for a referral?

That, my friends, is the elevator pitch. It is a 30- to 60-second business description of what you do and why someone should work with you.

If you want that investment or that job, you need the right message. In order to craft the right message, you need insight from people who have both listened to and delivered their share of pitches.

You’ve got to believe. We’ve talked about being concise, clear and compelling. Here’s another “C” word for you: conviction. You won’t get very far if you are not passionate about what you’re pitching. You need to believe – really believe.

Tell a story. Entrepreneurs learn that a strong pitch requires that you articulate three things: the problem that is out there in the marketplace, how your product will solve that problem and how solving that problem is going to make money for investors. You could easily get mired in lots of industry jargon and statistics with a pitch like that. Stories, however, help to make your pitch compelling. How can you quickly illustrate your idea through a story?

A good entrepreneur must be able to tell a story to sell their vision.

Pitch with Purpose. When you’re crafting your elevator pitch (and practicing it over and over again to perfect the delivery), you are focused on making sure that it meets the necessary criteria: No longer than 30-60 seconds – check. Clear and powerful with language that is easy to understand, yet strong – check. Tells a story – check. Has a hook that grabs the listener – check. But don’t let your own goals get lost in the process. Remember that you are giving this pitch for a reason, whether you want money, a new job or whatever. State clearly the size of the investment you are hoping to attract or exactly what type of job you wish to land. Be specific about what you hope to get from your elevator mate.

After all, the worst they can say is no.

Every new chance to give your pitch strengthens your message and puts you one step closer to success.

Creating S.M.A.R.T. Goals

Specific

Measurable

Attainable

Realistic

Timely

Specific: A specific goal has a much greater chance of being accomplished than a general goal. To set a specific goal you must answer the six “W” questions:

*Who:      Who is involved?

*What:     What do I want to accomplish?

*Where:    Identify a location.

*When:     Establish a time frame.

*Which:    Identify requirements and constraints.

*Why:      Specific reasons, purpose or benefits of accomplishing the goal.

EXAMPLE:  A general goal would be, “Get in shape.” But a specific goal would say, “Join a health club and workout 3 days a week.”

Measurable – Establish concrete criteria for measuring progress toward the attainment of each goal you set.

When you measure your progress, you stay on track, reach your target dates, and experience the exhilaration of achievement that spurs you on to continued effort required to reach your goal.

To determine if your goal is measurable, ask questions such as……

How much? How many?

How will I know when it is accomplished?

Attainable – When you identify goals that are most important to you, you begin to figure out ways you can make them come true. You develop the attitudes, abilities, skills, and financial capacity to reach them. You begin seeing previously overlooked opportunities to bring yourself closer to the achievement of your goals.

You can attain most any goal you set when you plan your steps wisely and establish a time frame that allows you to carry out those steps. Goals that may have seemed far away and out of reach eventually move closer and become attainable, not because your goals shrink, but because you grow and expand to match them. When you list your goals you build your self-image. You see yourself as worthy of these goals, and develop the traits and personality that allow you to possess them.

Realistic– To be realistic, a goal must represent an objective toward which you are bothwilling and able to work. A goal can be both high and realistic; you are the only one who can decide just how high your goal should be. But be sure that every goal represents substantial progress.

A high goal is frequently easier to reach than a low one because a low goal exerts low motivational force. Some of the hardest jobs you ever accomplished actually seem easy simply because they were a labor of love.

Timely – A goal should be grounded within a time frame. With no time frame tied to it there’s no sense of urgency. If you want to lose 10 lbs, when do you want to lose it by? “Someday” won’t work. But if you anchor it within a timeframe, “by May 1st”, then you’ve set your unconscious mind into motion to begin working on the goal.
Your goal is probably realistic if you truly believe that it can be accomplished. Additional ways to know if your goal is realistic is to determine if you have accomplished anything similar in the past or ask yourself what conditions would have to exist to accomplish this goal.

T can also stand for Tangible – A goal is tangible when you can experience it with one of the senses, that is, taste, touch, smell, sight or hearing.

When your goal is tangible you have a better chance of making it specific and measurable and thus attainable.

Using the Star technique to shine at job interviews: a how-to guide

The Star acronym allows you to structure your response to competency-based questions.

There are many types of interviews , from the free flowing to the formal, but one that you are likely to come up against at some point is the competency-based interview.

They’re designed to make the job application process as objective as possible, removing any conscious or subconscious bias by the interviewer by asking each candidate the same questions. Some people feel this type of interview is more stilted – there can be less opportunity to build rapport. However, they are very common, especially in large organizations and the public sector, so it’s worth refining your technique.

The questions will be driven by a competency framework that’s required for the job. For example, a marketing executive may require problem-solving skills, or a job in customer services may require conflict management skills.

The interview questions tend to start with a variation of, “Tell me about a time when…” This may sound simple but, in the heat of the interview, it’s easy to give an unstructured answer, miss out key details, or let the story peter to a halt.

One way of avoiding this is by using the Star acronym to structure your response. Here are two examples of how to implement the technique:

A candidate for a marketing executive role might be asked: “Tell me about a time that you solved a problem to a tight timescale.” Here’s how you could structure your response:

• Situation – set the context for your story. For example, “We were due to be delivering a presentation to a group of 30 interested industry players on our new product and Stuart, the guy due to deliver it, got stuck on a train from Birmingham.”

• Task – what was required of you. For example, “It was my responsibility to find an alternative so it didn’t reflect badly on the company and we didn’t waste the opportunity.”

• Activity – what you actually did. For example, “I spoke to the event organizers to find out if they could change the running order. They agreed so we bought ourselves some time. I contacted Susan, another member of the team, who at a push could step in. She agreed to drop what she was doing and head to the event.”

• Result – how well the situation played out. For example, “Stuart didn’t make the meeting on time but we explained the problem to the delegates and Susan’s presentation went well – a bit rough around the edges but it was warmly received. Stuart managed to get there for the last 15 minutes to answer questions. As a result we gained some good contacts, at least two of which we converted into paying clients.”

There are a few things to note with this response: it’s important to speak in specific rather than general terms and quantify your success. In this example, we mentioned 30 delegates, the names of the people involved and quantified two contacts converted to clients. From a listener’s perspective, this makes the story more interesting and they are more able to gauge your success. Nameless figures and undefined successes can make the answer less feel less convincing. Secondly, as there are likely to be many questions and interviewers have short attention spans, it’s important to keep your answers concise: convey the maximum achievement in the minimum time. Finally, it’s important to finish on a positive note so the overall impression is strong.

In a second example, a candidate for a customer services role is asked: “Describe a situation when you had to deliver excellent customer service following a complaint”

• Situation: “A customer rang up complaining that they’d waited more than two weeks for a reply from our sales team regarding a product query.”

• Task: “I needed to address the client’s immediate query and find out what went wrong in the normal process.”

• Activity: “I apologized, got the details and passed them to our head salesperson, who contacted the client within the hour. I investigated why the query hadn’t been answered. I discovered that it was a combination of a wrong mobile number and a generic email address that wasn’t being checked. I let the client know and we offered a goodwill discount on her next order.”

• Result: “The client not only continued to order from us but posted a positive customer service tweet.”

Used at its best, the Star structure is invisible to the listener and it simply comes across as a well-articulated example. Create a bank of answers in this format in advance, so don’t struggle to do it on the day and can make it appear as seamless as possible.

Heroes & Heroines

You could help change our understanding of life!

Every person has the ability to affect their audience differently. Some people evoke wonder and excitement, while others provoke fear or sorrow, but a commonality among all people is a prevailing message or theme. Some people can summon such profound questions, that they change the way you perceive life as you once knew it.

Personally, I’m insistent about challenging present authority for obvious reasons. Our current system isn’t just inherently flawed. It’s a wreck for most of us! Often lonely and feeling alienated, I have the universal desire for companionship, just like some of you. As I understand it, there are multiple realities and universes, which I believe are all incorporated in an all-encompassing zillion-dimensioned omniverse. I’m able to smartly craft a combination of stimulating action and mind-bending philosophy into my messages, much like your favorite music, books, movies and videogames. Maybe you are able to do something similar.

I’m no longer fooled by the grand illusion woven by our unglorious rulers, the 1% ruling elite. I know that the reality we were taught to believe from birth was true- is false. It’s a constructed reality in which we’ve been imprisoned so our unelected rulers can live freely from our combined labors. It’s time for us to have a spiritual awakening together!

We’ve been enslaved to the system our enemies created before we were even born! Like them, you have unlimited potential as a creator-being, so now is the time for you to stand up against the dark forces arrayed against us! You have the potential to change the way others understand the world we live in too. Be a strikingly original transformer- a real life hero or heroine and ask life-changing questions, such as- ‘What are dreams and what is reality?’

This reality we live in is just an extended holographic dream- like a huge virtual construct for our minds, bodies, souls and spirits. Throw traditional science and philosophy into question. Let your imagination loose on a colossal scale.

Our lives actually span innumerable incarnations! Reincarnation literally means that an eternal aspect of our self, the soul, experiences any number of lives incarnating here on Earth. Our actions in one lifetime reverberate into the next. We are perpetually experiencing an ongoing cycle of life and death, decay and renewal. The actions of our individual lives impact one another in the past, present and future. One action can ripple through infinity eternally.

As we pass through the seasons of our lives, from childhood to old age each changing season acts as metaphors and lessons that we each experience individually and collectively. Learn from your mistakes and and successes pass on those lessons to others. That’s the great boon of a living hero. Help others gain a new perspective, a new viewpoint on the human experience. You can have profound affects!

In our current technology-obsessed culture we’ve become so attached to our phones, laptops and tablets that we’ve begun to lose touch with an essential aspect of life, authentic human interaction. Technology is propelling isolation and loneliness to a scary degree, which is something we all should consider and realize before it’s too late. There is a growing emptiness that exists within consumerism and materialism. That too can be changed. Are we really who we believe ourselves to be? Take a look at the current state of humanity. There is inherent power in optimism and perception during dark times.

Help me help you and let’s help others together.

Omni-Orgasmic Viral Campaign: “Well turn you on and get you off!”

What is an Omni-Orgasmic Viral Campaign? How am I going to turn you on and get you off? ..And why is it the latest greatest internet sensation?

For me, it’s a highly publicized message designed to be enjoyed and shared by everyone.

It’s compelling, the top of it’s niche, interesting, funny, moving and definitely something that will resonate with a vast audience because it contains elements common and valuable to our entire species.

The audience makes the ultimate decision on the content’s viral worthiness, which means it must touch people in some way. Mainly, it’s uplifting and makes us feel good about ourselves and others in general.

What flows is content that inspires, something that gives us all a sense of how amazing this world is and how we can all play intricate, valuable roles in life. It’s content that triggers an emotional response.

This campaign will open your mind and broaden your knowledge through positively framed and spun messages, which are meant for your enjoyment, acknowledgement and approval, because that’s what tracks virally and statistically speaking.

Basically this viral campaign will create a feel-good sense of well being for you, which is why I say-

“We’ll turn you on and get you off!”

You’re already hooked aren’t you? Ha Ha Ha!

I’m fully aware that my blog must contain value, quality information and be worthy of your attention, which everyone vies for, so I must make it worthy of virality, or rather consumption of the masses globally.

How does one intentionally engineer virality when it’s said to be impossible and there’s so much competition in the world?

Well, the secret to the viral code has been cracked! It’s general knowledge that media which has gone viral has been injected with a message, which is simultaneously   entertaining and educational. This is the core fundamental element.

To go viral you need something that’s never been done before, which is unusual, out of the ordinary and unexpected.

You have to get people excited and offer them something that affects their feelings, arouses them, whether negative, neutral or positive, and makes them want to share your content with their network. That’s essentially what it takes to go viral.

In your mind you have to tell yourself that you generate massive hits and views, that you’ve captured the world’s attention and delivered a message of value to us all.

You’re target audience is the whole world- thus you must tap into some universal symbols and metaphors which appeal to everyone on some level.

We already know that a message is best received within entertainment.

One popular philosophy declares that the first item on your agenda must be to entertain in some comedic way and second you must have some form of enlightening message. Point Blank.

If we desire to go viral- we need to create something that has a hook, a concept which can be described in the title itself. Once the direction of the content is chosen- it’s important to follow up by creating a strategic plan of action.

Maximum impact is achieved by focusing a majority of your attention on the launch of your campaign.

People+Platform multiplied by the snowball effect = results.

And remember, going viral isn’t a one person show. It takes the right people, the right platform and an ongoing plan to achieve viral results or outcomes.

Ask yourself: ‘What is my overall mission?’

Now, using strategic partnerships with the most ideal candidates, you must be transparent in your overall message, which can be accomplished by sharing the entire overview of the campaign with major influencers, (people who have already proven with numbers of followers already acquired, that they attract lots of attention.)

By sharing information freely, this allows everyone to be educated about the campaign so it can be properly framed for respective audiences, but a plan doesn’t end once viral success happens. A plan is needed to keep the momentum and propel your success into the stratosphere and beyond.

Nothing happens until attention is captured. So identify influencers who will love your message, not just people with a large audience.

Choose your category wisely.

Once things get rolling, keep them rolling. Create a post-launch plan to complement your overall objective.

So what makes content persuasive and memorable enough that it’s ideas will pass from person to person?

It must have ethical appeal, an emotional appeal and a logical appeal.

Think of yourself as an online content creator who uses emotion, ethics and logic. Use positive framing, (or content spin) and make your content arousing, which is the most popular type of viral message today.

Take being funny, positive and arousing to a new unheard of level!

To make yourself heard you need social currency, something that makes people feel that they’re not only smart, but in the know. Your ability to pass it on and riff on it shows that you understand. It’s the ultimate subtle insider secret! ‘You know without yelling that you know.’

The presence of a memory-inducing trigger is also important. We share what we’re thinking and feeling about- and we think and feel about what we remember.

There must also be the promise of practical value, which you must deliver.

We want to feel smart and for others to perceive us as smart and helpful, so we must craft our online image accordingly.

A final predictor of success is the quality of the story itself. People love stories. The more you see your story as a part of a broader narrative, the better.

The best underlying story, regardless of it’s trappings will come out on top. Even if the headlines seem like link bait, the stories must be worthwhile. Emotion and arousal are key to perfectly implementing the best headline. People will find them important, compelling and worth sharing if it’s true.

Attract, Captivate and delight your audience. Perfect your online profile. This is the entry point for your audience. Every element of your real-time profile- your photo and header bio should reflect your brand identity and personality as well as bring your best content front and center.

Choose a photo that visually represents your brand. Tell a story with a clear, concise biography that describes your brand, product or services..and highlight your best content at the top of your profile timeline.

Remember, attention is worth more than money. Your prospects give their attention to people they trust and they don’t trust marketers: they trust people who’ve demonstrated they are here to help.

The best way to get attention and earn trust continuously is to become an authority in your niche or field, then choose an overall mission, get the resources to spread your message and then target your audience and go viral!

WHEW!

Well, that’s plenty of general knowledge reiterated for your absorption so you know we’re I’m headed with my own campaign.

If you want to know why I decided to launch it- it basically the profiteer’s bottom line: I’m going to acquire a dollar from everyone who has one to spend on the value and services I provide. At least one of your dollars will be mine! Ha Ha Ha!

Tune in to the next blog and please share it with anyone you know, so we can all benefit from my successes..

Thank you very much for your attention!

Omni Zillion